Passion Projects


I studied Medical Science with Gastroenterology and Hepatology at Imperial College London and developed a concurrent curiosity in some integrative forms of health and wellness, for which there is emerging research. I wanted to share my developing interests, whilst being able to further educate myself at the same time. I’m also completing a Masters in Entrepreneurship at Cambridge University Judge Business School.


Yūgenial (Cannabinoid Wellbeing)

Yūgenial is a holistic wellness brand that believes in potent botanical alchemy, consumer education and clean science. Our initial range focuses on topical and oral Cannabinoids, contributing to a movement that seeks to challenge perceptions around integrative health, plant medicines and drug policy. We support organisations such as, the largest independent body on drug science, free from political and commercial interference.

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Magic + Media

  • X+Why: ‘uniting, inspiring and amplifying the use of business as a force for good’. B Corp Pending.  Joined at the launch of 3 new sites, assisting with internal and external campaigns and events, impact reporting and content strategy.
  • The Third Wave: an educational platform providing well-researched, high-quality science-lead information specific to the classic psychedelics.
  • PurePR: boutique and international health, wellness and lifestyle brands such as Moroccanoil: digital strategy, marketing, influencer events, content styling and curation.
  • Nightkey: Wellness Partnerships Lead, curating collaborations with brands such as Equinox St James and KXU.
  • Full-stack media management: partnerships, community, press pitching, e-blasts, SEO, PPC, Lightroom CC, Hootsuite, Dashhudson, Planoly, Inpreview, Hubspot, Siteground, Shopify, WordPress.

b corp

Ravens + Writing Desks

  • SEO-focused strategy: specialising in Science Communication, Better Business and Health and Wellness SMEs.
  • Blending science and art through an analytical science background merged with creative pursuits.
  • Use of advanced SEO tools including ahrefs for keyword building suited to mid to high growth start-ups, and inflo.AI software for originality and SEO scanning.
  • Variety of industries and interests including: Founders Capital (cryptocurrency and FinTech) and X+Why (start-up hub), EstateGuru (native English copywriting), Planet Kambo (health, wellbeing and alternative medicines) and Reality Sandwich (psychedelic science). Magazines and blogs including Thrive Global, TimeOut London, BeautyByTheGeeks and Buzzfeed.