Personal Projects


I studied Medical Science with Gastroenterology and Hepatology at Imperial College London and developed a concurrent curiosity in some integrative forms of health and wellness, for which there is emerging research. I wanted to share my developing interests, whilst being able to further educate myself at the same time. I’m also completing a part time masters in Entrepreneurship at the Cambridge University Judge Business School.


Yūgenial (CBD)

Yūgenial is a holistic wellness brand that believes in sustainable botanical alchemy, consumer education and clean science. Our first range focuses on topical and oral CBD, contributing to a movement that seeks to challenge perceptions around integrative health, plant medicines and drug policy. We support organisations such as, the largest independent body on drug science, free from political and commercial interference.

Yugenial Banner 1


Marketing + Media

  • X+Why: a flexible workspace who believe in ‘the use of business as a force for good’. B Corp Pending. Joined at the launch of 3 new sites, assisting with internal and external Marketing Campaigns and Events, Impact Reporting and Operations in London and Cambridge.
  • Previous Contracts with:
  • The Third Wave: an educational platform providing well-researched, high-quality science-lead information specific to the classic psychedelics. Content marketing, science communication, community growth and maintenance strategy.
  • PurePR on both Boutique and International Health, Wellness and Lifestyle brands such as Moroccanoil: managing social media strategy, marketing, influencer events and content styling and curation.
  • Nightkey as the Wellness Partnerships Lead, curating collaborations and events with brands such as Equinox St James and KXU, as well as membership management and internal comms.
  • Experience with: partnerships, community maintenance and outreach, events, press pitching, e-blasts, SEO, newsletters, paid ads, Photoshop Lightroom CC, Hootsuite, Dashhudson, Planoly, Inpreview, Hubspot, Square Space, WordPress and a variety of other platforms and applications.

Content + Copy

  • SEO focused Content Creation, Copywriting and Editing for a variety of industries. Specialise in Science Communication and Health and Wellness SMEs.
  • Analytical science background merged with creative pursuits, use of advanced SEO tools including ahrefs for keyword building suited to mid to high growth start-ups.
  • Worked with brands such as Founders Capital (Cryptocurrency and FinTech) and X+Why (Social Enterprise Hub), EstateGuru (native english copywriting) and Planet Kambo (health, wellbeing and alternative medicines). Content creation for magazines and blogs including Thrive Global, TimeOut London, BeautyByTheGeeks and Buzzfeed.