Passion Projects


I studied Medical Science with Gastroenterology and Hepatology at Imperial College London and developed a concurrent curiosity in some integrative forms of health and wellness, for which there is emerging research. I wanted to share my developing interests, whilst being able to further educate myself at the same time. I also took the opportunity to lean into the arts by completing a Masters in Innovation and Entrepreneurship at Cambridge University Judge Business School.


Yūgenial (Cannabinoid Wellbeing)

Yūgenial is a holistic wellness brand that believes in potent botanical alchemy, consumer education and clean science. Our initial range focuses on topical and oral Cannabinoids, contributing to a movement that seeks to challenge perceptions around integrative health, plant medicines and drug policy. We support organisations such as, the largest independent body on drug science, free from political and commercial interference; and are members of the London Psychedelic Society.

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Magic + Media

  • X+Why: ‘uniting, inspiring and amplifying the use of business as a force for good’. B Corp Certified.  Joined at the inception of B Corp certification and national expansion, assisting with internal and external campaigns and events, impact reporting and as an independent researcher for informative content and strategy.
  • Delic Corp: a leader in the psychedelic industry educating the public on psychedelic wellness and investment. Media arm: Reality Sandwich – holistic science providers for the psychedelic revolution.
  • The Third Wave: an educational platform providing well-researched, high-quality science-lead information specific to the classic psychedelics.
  • PurePR: boutique and international health, wellness and lifestyle brands such as Moroccanoil: digital strategy, marketing, influencer events, content styling and curation.
  • Nightkey: Wellness Partnerships Lead, curating collaborations with brands such as Equinox St James and KXU.
  • Full-stack media management: partnerships, community, press pitching, e-blasts, SEO, PPC, Lightroom CC, Hootsuite, Dashhudson, Planoly, Inpreview, Hubspot, Siteground, Shopify, WordPress. Base-code HTML / JavaScript literate.

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Ravens + Writing Desks

Misc + Mysterium

Rider Waite & Mythical Tarot (Ookushna Tribe)  · Intro To DeFi and Crypto (LPS)  · Chaos Magick Servitors (M Vincent)  · A Social History of Magic (Imperial College)  · Reiki Level 1 (Reiki Maya)  · Steward Ownership: Tools for The Regenerative Renaissance (Seeds Coin + LPS)  · Kundalini Tantra (Misc)  · Teaching Skills Certification (Imperial College)  · EU Mobility Certificate (Leonardo Da Vinci Scheme)  · Shotokan Karate Black Belt 2nd Dan (Hendon)  · Emma Guggenheim Prize for Science (NLCS)  · Elizabeth Hoskyn Prize Service to Societies (NLCS)  · National Institute for Medical Research Bronze Award (NIMR)


Send A Carrier Pigeon