Passion Projects

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I studied Medical Science with Gastroenterology and Hepatology at Imperial College London and developed a concurrent curiosity in some integrative forms of health and wellness, for which there is emerging research. I wanted to share my developing interests, whilst being able to further educate myself at the same time. I’m also completing a Masters in Entrepreneurship at Cambridge University Judge Business School.

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Yūgenial (Cannabinoid Wellbeing)

Yūgenial is a holistic wellness brand that believes in potent botanical alchemy, consumer education and clean science. Our initial range focuses on topical and oral Cannabinoids, contributing to a movement that seeks to challenge perceptions around integrative health, plant medicines and drug policy. We support organisations such as drugscience.org.uk, the largest independent body on drug science, free from political and commercial interference; and are members of the London Psychedelic Society.

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Magic + Media

  • X+Why: ‘uniting, inspiring and amplifying the use of business as a force for good’. B Corp Pending.  Joined at the launch of national expansion, assisting with internal and external campaigns and events, impact reporting and as an independent researcher for informative content strategy.
  • The Third Wave: an educational platform providing well-researched, high-quality science-lead information specific to the classic psychedelics.
  • PurePR: boutique and international health, wellness and lifestyle brands such as Moroccanoil: digital strategy, marketing, influencer events, content styling and curation.
  • Nightkey: Wellness Partnerships Lead, curating collaborations with brands such as Equinox St James and KXU.
  • Full-stack media management: partnerships, community, press pitching, e-blasts, SEO, PPC, Lightroom CC, Hootsuite, Dashhudson, Planoly, Inpreview, Hubspot, Siteground, Shopify, WordPress. Base-code HTML / JavaScript literate.

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Ravens + Writing Desks

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