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- SEO-focused strategy: specialising in Science Communication, Better Business and Health and Wellness SMEs.
- Blending science and art through an analytical science background merged with creative pursuits.
- Use of advanced SEO tools including ahrefs for keyword building suited to mid to high growth start-ups, and inflo.AI software for originality and SEO scanning.
- Variety of industries and interests including: Founders Capital (cryptocurrency and FinTech) and X+Why (start-up hub), EstateGuru (native English copywriting), Planet Kambo (health, wellbeing and alternative medicines) and Reality Sandwich (psychedelic science). Magazines and blogs including Thrive Global, TimeOut London, BeautyByTheGeeks and Buzzfeed.