Passion Projects


I studied Medical Science with Gastroenterology and Hepatology at Imperial College London and developed a concurrent curiosity in some integrative forms of health and wellness, for which there is emerging research. I wanted to share my developing interests, while being able to further educate myself at the same time. I also took the opportunity to lean into the arts by completing a Masters in Innovation and Entrepreneurship at Cambridge University Judge Business School.


Yūgenial (Cannabinoid Wellbeing)

Yūgenial is a holistic wellness brand that believes in potent botanical alchemy, consumer education and clean science. Our initial range focuses on topical and oral Cannabinoids, contributing to a movement that seeks to challenge perceptions around integrative health, plant medicines and drug policy. We support organisations such as, the largest independent body on drug science, free from political and commercial interference; and are members of the London Psychedelic Society.

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