Yūgenial began in August 2018 as an Ethical, Sustainable, Unisex Wellness Brand With A Focus on Transparency, Clean Science and Botanical Alchemy. The brand is on track to launch AW18-SS19, however you can follow live monthly updates on my blog here.
I’ve fallen in love with the Yūgenial name which is an adaptation of the Japanese word Yūgen, meaning a deep sensation of the nature of the universe. Sometimes we become so trapped in our tainted microcosm of the world, we forget just how fantastically mysterious and expansive life really is. Perspective is the fundamental concept that underpins each of our lives. ‘Yūgenial’ has connotations of rejuvenation, introspection, multiculturalism, the unconventional and the merger of modern scientific progress with a long forgotten ancient wisdom.